Nvidia’s Bid to Capture the Handheld Gaming Market
The handheld gaming market has been on the rise, with devices like the Steam Deck and Nintendo Switch leading the charge. This surge in popularity has caught the attention of chip makers, with AMD currently dominating the market. However, rumors suggest that Nvidia is looking to shake things up by collaborating with MediaTek on a system-on-a-chip (SoC) designed specifically for handheld gaming devices.
The handheld gaming market is on the rise, with devices like the Steam Deck and Nintendo Switch leading the way.
According to analyst Dan Nystedt, Nvidia is working with MediaTek on several projects, including an ARM-based processor for PCs and a SoC for handheld devices. This move is seen as a strategic play by Nvidia to capture a share of the growing handheld gaming market.
“Yep and Mediatek is also working on gaming handled SoC with Nvidia GPU as Jensen is frustrated by Nintendo and he sees a good market potential.” - Leaker XpeaGPU
The rumor also suggests that Nvidia CEO Jenson Huang is frustrated with Nintendo’s slow adoption of new Nvidia chips in their devices, including the upcoming Switch 2. This frustration has led Nvidia to explore other opportunities in the handheld gaming market.
Nvidia’s GPUs are popular in the gaming industry, but the company is looking to expand its reach into the handheld market.
Nvidia’s plan is to court Chinese-based companies that produce gaming handhelds, which could potentially launch new products every few months. This would allow Nvidia to gain a foothold in the handheld market and challenge AMD’s dominance.
The SoC is expected to be an ARM-based chip, which would make it suitable for Android or Linux-based operating systems. However, with Qualcomm’s Snapdragon X series already making strides in optimizing Windows 11 for ARM processors, and Nvidia’s extensive experience with producing drivers for Windows, the possibilities are endless.
The future of handheld gaming looks bright, with Nvidia poised to shake things up.
As the handheld gaming market continues to grow, it will be interesting to see how Nvidia’s move plays out. Will the company be able to challenge AMD’s dominance and capture a significant share of the market? Only time will tell.
